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JPMORGANCHASE | BRAND REFRESH
PROJECT TYPE
Brand management, brand strategy, brand identity, project management, communications
YEAR
2023-2024
LOCATION
Global
ROLE
Brand Lead
A full-scale brand launch of the corporate brand JPMorganChase, one of Fortune's top ten most admired companies in the world. As project lead, responsibilities included brand identity development, governance, communications and change consultancy across all key touchpoints internally and externally for the brand. The impact was extensive, covering 100+ countries and communicating with 300,000+ employees, to ensure a unified and impactful brand identity.
Project was managed as a Vice President, Brand Marketing Lead at JPMorganChase.
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