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COMMSEC POCKET
Project type
Brand strategy, brand identity, creative direction, UX design
Date
2019
Location
Australia
Brand strategy, identity & governance for the launch of CommSec's simple investing app, CommSec Pocket. Including;
Development of brand strategy and identity in harmony with parent brand CommSec, and CommBank.
Application across tone of voice, UX design, content, marketing & internal communications.
Creative direction for illustration, with over 50 illustrations created exclusively for the app. Illustrations were designed by Ellen Porteus.
Delivery of the internal communications launch in partnership with Imagination agency.
Project was managed as the Brand & Communications Manager at CommSec.
